Apple showcases the amazing capabilities of its iPhone 14 and iPhone 14 Pro in a new commercial, highlighting that this series marks the beginning of a new era for the iPhone camera.
Titled “Chase”, the 60-second ad features a filmmaker using his iPhone 14 Pro to capture various scenes for his next movie. First, he follows a lone chicken as it runs through the city streets, at night, then enters a restaurant, where he uses Action Mode to film a chef defending their restaurant from a group of mysterious henchmen. The video takes viewers from one scene to another, showcasing how the director manages to capture amazing images in great quality. On a snowy mountaintop, he effortlessly captures the tension between a girl and a hungry wolf thanks to 4K Cinematic Mode and, for the film’s final act, gets an epic shot of his hero escaping from a helicopter thanks to the phone’s 48MP ProRAW camera.
The brand highlights thus that the iPhone 14 features an all-new 48MP Main camera with up to 4x resolution, Action mode for smooth handheld action scenes, 4K Cinematic mode, advanced low-light performance, and four zoom options to give you even more framing flexibility.
The song used in the ad is the 2019 single “The Life and Death of Ben Bekele” by Hubert Zemler. The song is available on Bandcamp, Spotify and Apple Music.