UK-based furnishing retailer DFS has released its Autumn TV advert, that celebrates individuality.
Titled “Animal ‘Thingdom”, the spot features a variety of creatures in their habitat, filled with all kinds of sofas from DFS. Among them are a peacock who can’t stop looking at himself in the mirror, a family of DJing bats, a family of hedgehogs, a couple of relaxed lizards, and a golf-obsessed tortoise.
“What’s your thing? Whatever it is, we’ll find one of these things to match,” the voiceover says at the end of the 60-second ad, referring to sofas.
The soundtrack music is “Be Yourself” by The Golden Records Orchestra.
The advert marks a new installment in the brand’s “What’s Your Thing?” campaign, launched in 2021, which celebrates individual preferences and aims to highlight that there is no right or wrong when it comes to taste and style.
The first ad emphasized that we don’t want a world where we are all into the same thing and encouraged people to ask themselves what is their own thing, not other people’s thing.
