Jeep showcases its 2023 Grand Cherokee in a new commercial, highlighting that this car is “Made for what you’re made of”.
“Our here, there’s not shortage of beautiful things. For some, it’s an impossible view. For others it’s deep below the surface. But when you have the capability to go anywere and do anything, you realize there’s nothing more beautiful than freedom,” the voiceover says in the 30-second ad, which features a diverse cast of Jeep owners doing various activities outdoor. Some of them are shown hiking, others are shown going on mountains, driving offroad, biking on rocky terrain, swimming at night in a lake lit up by the car headlights, and more.
At the end of the spot, which is scored by a song titled No Time For Toxic People and performed by Imagine Dragons, the 2023 Grand Cherokee is presented as a car “Made for what you’re made of”. The Jeep tagline, “There’s only one”, also appears on the screen.