Zales promotes its range of engagement rings in a new commercial, highlighting that consumers can choose from an extensive lineup consisting of hundreds of engagement ring styles, starting under $1000.
The spot features a newly-married couple as they rush to an airport called Zales to embark on the adventure of their life. “Let your love story begin with the perfect ring, from Zales” the voiceover says at the end of the commercial, which is set to the tune of a song performed by a male singer.
The retailer has been promoting its collections, including Mother’s Day collection, Serena Williams’ jewelry collection, available exclusively at Zales, in numerous ads over time.
The retailer, also known as The Diamond Store, offers free shipping with no minimum order on every purchase, 30% off chains and men’s fashion jewelry, 25% off select watches and price breaks which give customers the chance to save up to 40% off.