Ralph Lauren has released a new commercial to promote its Back to School collection.
Titled “Class of RL”, the spot features a diverse cast of children wearing pieces from the new lineup, which includes cozy knits, color-blocked rugbys, sport-inspired outerwear, and more.
The new Back to School lineup includes a Polo Bear Cotton-Blend Jumper (€ 184,95), a Wool Blazer (€ 349,95), an Indigo Cotton Chambray Shirt (€ 89,95), a Pleated Cotton Twill Skirt in Vintage Khaki (€ 99,95), a Plaid Stretch Poplin Shirtdress (€ 144,95), a Cotton Poplin Fun Shirtdress (€ 134,95), a Corduroy-Logo Fleece Full-Zip Hoodie (€ 114,95), Stretch Denim Jogger (€ 84,95), a Reversible Fleece Baseball Jacket (€ 144,95), a Polo Pony Camo Fleece Full-Zip Hoodie (€ 114,95) and more.
The song used in the ad is the 2004 single “I Don’t Wanna Rock’n’roll Tonight” by Shaft, from his “Open Sesame” album.
