Volkswagen continues its “Drive Bigger” campaign with a new installment, highlighting that, “When German engineering comes standard, your standards rise”.
The spot features a man who, during a walk in the neighborhood, decides to build more birdhouses for the birds he watched through his binoculars. He thus gets behind the wheel of his VW Taos to purchase the supplies he needs for his “mission”. The result is an amazing one, with several colorful small houses becoming home for the birds.
The commercial, set to the tune of “I Like Birds” by the Eels, ends with the line “When German engineering comes standard, your standards rise.” appearing on the screen.
This is only one of the automotive brand’s “Drive Bigger” campaign, which includes several ads, running in both English and Spanish.
Another spot, scored by a cover of the iconic song “Make Your Own Kind of Music”, features a sheep that literally breaks free from the herd and gets into a couple’s Tiguan, and highlights that “Life gets bigger when you break from the herd”.
