Hyundai presents its new PALISADE as “The perfect ride for your precious cargo” in its latest commercial.
Titled “Dad’s Precious Cargo”, the ad shows a father driving his daughter and four of her friends to an event in his 2023 PALISADE, and showcases some of the car features, such as the spacious interior, with room for up to 7 people, Wi-Fi, and more.
After getting out of the car, the daughter hugs her dad and thanks him for the ride. He answers “I got you, baby girl” with a smile.
The end of the commercial features a youngster surprised to see that all of those girls fit in the car. “Ok Hyundai!” he exclaims.
“When it comes to your precious cargo, we’re thinking of every mile,” the voiceover says at the end of the spot, introducing the new Hyundai PALISADE and adding the tagline “It’s your journey”.
Unveiled earlier this year, in April, the 2023 PALISADE (starting at $36,245) features a 3.8-liter V-6 engine, an eight-speed automatic transmission, an updated wheel design, a spacious cabin, a higher-resolution 12.0-inch infotainment display with Android Auto, Apple CarPlay, in-dash navigation, SiriusXM satellite radio, and Bluetooth connectivity, a redesigned steering wheel, and updated upholstery options.