H&M has launched its Back to School campaign with a spot that encourages parents to find all the schoolwear they need for their kids in stores and online.
The 15-second ad features a diverse cast of children clad in various school outfits skating, while in the background the song “Move your feet” by Junior Senior is playing. Included on the album “d-d-don’t don’t stop the beat (Edited Version) (U.S. Version)“, the track is available for purchase on Amazon for $1.29.
The commercial ends with onscreen lines urging viewers to find schoolwear in-store and online.
H&M’s Back to School offering includes denim with adjustable waists, t-shirts, hoodies, functional outerwear, shoes, functional backpacks with side pockets for water bottles and accessories. The range of colors features collegiate red, dark green, strong blue and shades of pink, purple and green. According to the retailer, the collection, available from mid-July in stores and online at hm.com, offers a versatile mix of everyday staples and the latest fashion with considered design details.
H&M thus joins the list of retailers that have launched their “Back to School” campaign, which also includes Next, Amazon and more.