Australian olive oil brand Moro has launched a new ad campaign in partnership with creative agency SICKDOGWOLFMAN to promote its extra-virgin olive oil.
The spot, which marks this agency’s first work for Moro, celebrates the diversity of people who use Moro every day to bring their own flavor to the kitchen by featuring a cast of different individuals preparing various meals and then getting all together around the table, while in the background an original song is playing.
The song lyrics include “Yeah, let’s get saucy. I bring the heat, I bring the flavor, trust me, you’ll thank me later. You’ll want more than just a taste once you’ve eaten up at my table. Saucy. We get that saucy.”
The commercial, part of a campaign that runs across TV, outdoor, digital and social, ends with the Moro range shown on the screen, along with the tagline “Now add you”.
“We know that our brand’s superpower is its exceptional range. It’s a true differentiator with a depth of excellence that can’t be matched. So to be able to have a brand platform like ‘Now add you’ that positions Moro as the oil and vinegar for all our loveable human idiosyncrasies is truly exciting,” Kristen Moxey, marketing manager, Conga Foods, said in a press release.
Moro offers a range of Olive Oils and Vinegars fit for every occasion. Among them are Moro Reserva Familia, a unique blend of rare Picuda and classic Spanish Hojiblanca olives grown in Cordoba, Spain. The brand also sells new Pure Sprays. Every spray is 100% pure olive oil via the delivery of using pressure, not aerosols. They are environmentally friendly, non-flammable, and safe for non-stick pans and BBQ’s.