BMW highlights that “Real Entertainment is on the Road” in its latest commercial, promoting the BMW Summer On Sales Event 2022.
The spot features a couple who decides to leave their friend, who would rather stay inside and play a game using a VR headset, and enjoy a drive in their BMW out of the city and into nature. The voiceover points out that real entertainment is on the road and encourages viewers to have a summer full of adventure.
Set to the tune of Brightout’s “Dive In”, the commercial showcases the BMW range and ends with the voiceover encouraging viewers to not miss out on their dream car during the BMW SUMMER ON Sales Event.
Described as “a celebration of summer”, the BMW SUMMER ON Sales Event also celebrates three adventure-ready vehicles: the BMW 3 Series, which is “a sporty sedan made for summer drives in the city”, the BMW X3 SAV, which “has great versatility for urban adventures or weekend getaways”, and the BMW X5 SAV, which “has all the style and space you need to discover new places with your family and friends”.