Tommy John promotes its underwear for men and women in a new ad.
The spot features a young couple in the comfort of their home wearing nothing but Tommy John underwear until the moment they go out. The two lovers are shown hanging out in the living room and in the bedroom, enjoying the sun in the pool and then heading out, to the car.
“Tommy John’s. This is what confidence looks like,” the voiceover says at the end of the commercial, which is scored by Bobby Saint’s 2022 single “Feeling Good”.
Tommy John’s underwear for men features a smart stretch fabric that prevents moisture build-up, a stay-put waistband that won’t roll, sag, or leave marks, a QuickDraw Fly for quick access when nature calls, and a contour pouch.
The campaign also includes print ads located in malls that remind shoppers better underwear is just steps away, literally. They can even get a 20% discount if they use the coupon “I washed my hands”, which means they have to tell the cashier this sentence.