Sherwin-Williams urges you to “Bring your color to life” in its latest ad.
The commercial, from agency McKinney, highlights that consumers can test the brand’s paint color samples in different lights so they find the color they love. Scored by a track whose lyrics are “Find it, try it, paint it, love it”, the video showcases some of the colors you can choose from and the products in the retailer’s offering, such Emerald and SuperPaint.
At the end of the spot, viewers are directed to the Sherwin Williams website, where they can find not only products for sale, but also a range of color tools, such as ColorSnap Visualizer, Snap It Button, Color Matching Services and Paint Calculator, inspiration, and many useful resources on how to choose paint colors, a sheen, how to paint a room, how to apply wood stain, and many more.