Samsung has released a new ad for its Galaxy S22 Ultra and to pay homage to the popular Netflix series “Stranger Things”.
The spot, which celebrates the show’s season four premiere, highlights the smartphone’s powerful Nightography capabilities by showing a young girl who puts her Samsung Galaxy S22 Ultra in her back pocket while riding her bike at a friend’s house, at night, for a “Stranger Things” watch party. During her journey, her video turns on and captures footage of what is lurking behind her in The Upside Down.
Serving as soundtrack is “Stranger Things” by Kyle Dixon and Michael Stein of the electronic band Survive from the soundtrack of the hit series.
The Nightography camera features include a 108MP main camera and a 2.4μm pixel sensor powered by advanced AI that allows it to capture more light and data for brighter, crisper video footage, day and night.
The brand revealed that all of the vertical phone footage scenes were filmed with the Samsung Galaxy S22 Ultra.
This is not the first time Samsung and Netflix team up for an ad campaign. Earlier this year, in February, at the unveiling of the Galaxy S22 series at Unpacked, a Bridgerton-inspired commercial featured inventor Lord Tristar managing to gain Queen Charlotte’s attention when he showcased his visionary creation, namely massive Neoclassical paintings of the Galaxy S22 and S22+, ready in more than two centuries.
Back in January, the South Korean brand and the streaming service launched an integrated campaign to celebrate the release of the second season of “Emily in Paris”. On this occasion, fans had the opportunity to “flip the script” and become the lead character in their own animated poster via Samsung Galaxy Z Flip 5G.