Asda urges consumers to “Make every day taste like holiday at Asda” in its latest advert.
The ad shows a family having a BBQ party in their backyard, on a sunny summer day, and enjoying a variety of burgers, sausages, hot dogs, and more, while in the background Zara Larsson’s 2015 hit song “Lush Life” is playing.
At the end of the spot, the voiceover informs that you can get 2 for £7 on BBQ classics and modern twists and urges you to “Make every day taste like holiday”.
In another recently launched advert, scored by the same song, the retailer promoted its Ultimate range.
Included on Larsson’s international debut studio album, titled “So Good,” “Lush Life” is available for purchase on Amazon for $1.29.