Kleenheat has launched a new ad campaign aimed at highlighting that Kleenheat puts a lot of thinking into meeting its customers’ energy needs so they can get on with their lives, without worrying about this subject.
Created by The Brand Agency, the campaign includes several others featuring Kleenheat employees thinking about gas.
One of them is Ron, who is playing tennis and is supposed to be thinking about not losing this set and of being perfectly placed to hit a forehand volley winner. The voiceover reveals that Ron is thinking, instead, about gas so his customers don’t have to. “Service before tennis,” the narrator also says, mentioning that Ron works for Kleenheat.
The commercial, set to the tune of the “Flower Duet”, a duet for soprano and mezzo-soprano in the first act of Léo Delibes’ opera Lakmé, premiered in Paris in 1883, ends with the voiceover adding the line “So when you think gas, think Kleenheat”.
The new campaign runs through TV, online video, radio, OOH, digital and social.
“We understand that people don’t have a day-to-day relationship with their gas company, but when you need us, we are always there thinking about gas for you. With this campaign we took a slice of life approach to connect to our audience, albeit elevated to really drive home the comedy in the situations. Thanks to all involved in bringing this idea to life,” Debra Packer, Campaign Marketing Manager, Kleenheat, said in a press release.