Kleenex has launched a new ad campaign to encourage consumers to “Grab Kleenex” for whatever life throws at them.
The 30-second commercial, which is an anthem created by FCB Chicago, features a diverse cast of people, including children, in a variety of “messy” situations, such as a sneeze in a crowded elevator, a nosebleed, goober and a lipstick smudge, that require the urgent use of a tissue. Luckily, they all have Kleenex tissues at hand and are able to keep their little inconvenience under control. “You can’t control everything that comes your way, but you can be ready,” the voiceover says, adding the tagline “For whatever life throws at you, grab Kleenex”.
The brand revealed that the song serving as soundtrack is an original made for the commercial, so they do not have a name or artist available to give out.
The brand also urges consumers to take on allergy and flu season with the comfort of Kleenex Tissues, Wet Wipes for hands and face, and hygienic Disposable Bathroom Hand Towels.