Acura has enlisted Vince Staples to star in its new ad campaign, titled “Your Turn”, dedicated to its Next-Gen Acura Integra.
The hip hop artist stars in three TV spots set to some of his songs, taken from his latest album, Ramona Park Broke My Heart, and one of them is “Magic”. The ad features multiple versions of the musician in a Next-Gen Acura Integra, performing his song “Magic”.
The other two commercials feature “Lemonade” and “Slide”.
The automaker’s new campaign debuted on June 2, during the NBA Finals, and is set to run through the summer. The 2023 Acura Integra went on sale the same day at Acura dealerships nationwide.
“Partnering with Acura for the debut of the new Integra gave me a chance to combine my love of cars, culture, storytelling and the experiences accessible travel brings us. In this campaign, we really wanted to celebrate the relationship between our cars and our identities but in a way, the everyday consumer could relate to. Acura has strong roots in the South Bay and growing up I remember going to see the Acura Grand Prix of Long Beach, so teaming up for this launch felt really authentic and was a fun creative experience for me,” said Vince Staples of his partnership with the brand.
