Tostitos has enlisted Danny Trejo and Sofía Reyes to promote its Tostitos chips and dips. The legendary actor and the Mexican music sensation co-star in the brand’s “Fiesta Remix” campaign.
In one of the spots the two share their takes on how to add a fresh spin on any party with things like a queso fountain, a remix of a mariachi band song, cool outfits, and their favorite Tostitos chips and dips. Throughout the ad, they showcase the Tostitos range, from the Original varietes to Scoops!.
The song playing in the background is the 2022 single “Marte” by Sofía Reyes and Argentinian singer Maria Becerra.
The campaign gives fans inspiration to remix how they plan their fiesta snack spreads, participate in a modern twist on the classic Loteria game and even win the ultimate fiesta party pack. Fans who participate in the Loteria TikTok challenge will have the chance to win a custom 5-carat gold Tostitos Scoops! necklace on May 5.
“I look forward to Cinco de Mayo every year because I get to eat some of my favorite foods and spend time with family and friends. Tostitos is my go-to chip for any Cinco de Mayo celebration and with Fiesta Remix, I want to help others find new ways to celebrate the fun of the holiday with some of my favorite party twists,” Trejo said in a statement about his partnership with the brand.