Smirnoff has enlisted Ty Dolla $ign to promote its Smirnoff Lemonade, available in Pink Lemonade and new Peach Lemonade flavors.
The spot features opens with the rapper in a grocery store, trying the grab the last bottle of Smirnoff Peach Lemonade from a shelf. A curly haired woman tries to do the same because a friend texted her to bring the peach at their party. They head together to the home party, where the woman’s friend is delighted to see she brought the new peach. Recognizing Ty Dolla $ign, who’s making cocktails using the Smirnoff Peach Lemonade, several partygoers greet him and raise their glasses for a toast.
“Turn up the flavor with Smirnoff Lemonade in Pink and now Peach because you know we got to give people what they want,” the rapper says at the end of the commercial, which is scored by his hit single “Spicy” featuring Post Malone. The track is available for purchase on Amazon for $1.29.