Orgain promotes its Vanilla Organic Protein Powder and Collagen Peptides in a commercial that carries the tagline “That Orgain Feeling”.
The 60-second ad depicts a variety of life situations in which the protagonists experience a certain feeling, such as that “I’m ready for the world” feeling, that “Friday” feeling, that “firing on all cylinders” feeling, that “unstoppable” feeling, that “super dad” feeling, that “hanging on my every word” feeling, that “cleared for takeoff” feeling, that “mic drop” feeling, that “diagnosis has nothing on me” feeling, and that “about to go viral” feeling. A groom and his bride are shown doing a sort of TikToc dance at their wedding, a boy is shown crushing his science fair project, which consists of an erupting volcano, a group of friends are shown jamming in the car, a coach is shown giving instructions to her team, a soccer player is shown scoring, a young woman is shown shaving her head, and more.
“Why leave that feeling to change when how you feel is everything?” an onscreen line reads at the end of the commercial, which also features the strapline “That Orgain Feeling” appearing across the screen.
The soundtrack is a cover of Nina Simone’s iconic single “Feeling Good“, performed by Sage Canales.