Michelob ULTRA, “the superior light beer that celebrates an active, balanced lifestyle,” is promoted in a series of new ads.
One of them, titled “Peace Treaty,” is set on a tennis court and features a young woman holding two bottles of Michelob ULTRA as she’s dancing her way to her opponent, who won the game.
“Some people got game, others got ice-cold ULTRA,” reads the description for the 30-second spot, which ends with the onscreen line “The most refreshing peace treaty” and the tagline “It’s only worth it if you enjoy it”.
The song playing in the ad is “Hustler” by Josh Hoyer and Soul Colossal.
Another commercial, set to the tune of the 2015 song “Just Do the Best You Can” by Country Johnny Mathis, features a man carrying four glasses of Michelob ULTRA to his friends on a golf field, careful not to drop or spill them.
The Michelob ULTRA is a superior light beer with only 2.6 carbs and 95 calories per bottle.
The brand’s offering also includes Michelob ULTRA Pure Gold, Michelob ULTRA Amber Max, Michelob ULTRA Infusions, as well as a range of Organic Seltzer, available in various flavors, from Blueberry Watermelon to Kiwi Lime and more.
Michelob has enlisted several celebrities to promote its products over the years. Among them are Serena Williams, Maluma, Zoe Kravitz, and more.