Giorgio Armani promotes its My Way Intense, the new intense floral fragrance for women, in a new commercial.
The spot follows a woman exploring places from where the scent ingredients are sourced, such as Egypt, India, and Madagascar, while in the background the 2016 song “Find Me” by British electronic music duo Sigma featuring vocals from English singer Birdy plays.
Described as “an invitation to a journey of self-discovery, meaningful encounters and amplified experiences”, My Way Intense is made of consciously sourced ingredients and features notes of orange blossom from Egypt, tuberose from India, sandalwood from New Caledonia, and Vanilla from Madagascar.
The bottle has a blue and gold jewel-like cap, metaphor of the Earth, accented with a golden ring and its glass is bathed in translucent blue reflections, displaying the fragrance new, striking pink juice.
Consumers can purchase the fragrance on the brand’s website at prices starting from $30 (for the 10ml variant) or in 4 installments with AfterPay.
MY WAY offers an innovative refill system, that allows any of the spray bottles to be refilled seamlessly, reducing the carbon emissions by -60% and the use of plastic by -64%.