Frito-Lay has teamed up with Martha Stewart, Mario Lopez and Mark Morrison for its newest ad campaign, promoting the brand’s Variety Packs, to help fans make every moment even more iconic.
One of the spots in the campaign, titled “Unbox the Icons,” features Mark Morrison showing up in various settings, including a garden where a couple get engaged, and a pool party, from where he literally skyrockets, performing a reimagined version of his 90s hit “Return of the Mack”. He shares with everyone variety packs, making their day even better.
For the campaign, Mario Lopez and Martha Stewart curated their own signature Frito-Lay Variety Pack “ICONIC Boxes” filled with their favorite things, including Frito-Lay snacks, to help consumers turn up every moment.
“We knew there was no better way to remind fans about how Frito-Lay Variety Packs turn up every moment than by partnering with the iconic forces of Mark Morrison, Mario Lopez, and Martha Stewart. From life’s biggest celebrations to the smallest gatherings among friends, Frito-Lay Variety Packs have always been part of those moments, helping turn them from ordinary to extraordinary”.