Coors advertises its Coors Light as “The Official Beer of Everything Unofficial” in its latest commercial.
The 15-second spot says the best things in summer are unofficial, such as unofficial pool parties, unofficial seats until someone notices, unofficial air conditioning, and presents the Coors Light as the official beer of everything unofficial.
At the end of the ad, which is scored by a catchy song, whose lyrics include “I got this, I got this feeling,” the tagline “Made to Chill” appears on the screen.
Last year, the beer brand celebrated its Coors Light beer as “the official beer of being off the clock” in a commercial set to the tune of “It Don’t Get Better Than This” by Royal Deluxe, featuring two men working as mascots for rival teams and enjoying a cold can of Coors Light together.
Coors is 4.2% ABV light beer that is always lagered, filtered, and packaged cold. The brand offers a range of merch personalized with the Coors logo and the “Made to Chill” strapline, including hoodies, man’s best friend beer jacket, beer holder for shower, beach towel, beverage opener keychain, and more.
