Asda encourages consumers to upgrade to an Extra Special BBQ this summer with its delicious Ultimate range in its latest advert.
The 30-second features a family having a BBQ party on a bright sunny day, with Ultimate Beef Burgers (priced at £4/2-pack), Ultimate Pork Sausages (£3/2-pack), Ultimate Chicken Shawarma (priced at £8.50 for a piece that serves 6 persons), and a variety of fresh fruits and vegetables.
The retailer also highlights in an energetic, vibrant way that you will find, on its shelves and on its website, a wide variety of summer-related products for the entire family, from sunglasses to pool inflatables, toys, and more.
“Upgrade to an Extra Special BBQ with Asda’s Ultimate range,” the voiceover says at the end of the advert, which is set to the tune of the 2015 hit single “Lush Life” by Swedish singer Zara Larsson.
Released as the lead single from her second and international debut studio album, “So Good,” the song is available for purchase on Amazon for $1.29.