Zales advertises its Mother’s Day collection in a new commercial.
“Here’s to the first influencer in your life – mom. This is how mom shines,” the voiceover says in the 15-second ad, which features mothers receiving gifts from their daughters or husbands.
“Find the perfect Mother’s Day Gift at Zales, the diamond store,” the narrator adds.
Customers can now save up to 50% off Mother’s Day Specials, including earrings, bracelets, necklaces, and rings.
The brand now offers free shipping with no minimum on every purchase and a Mother’s Day Gift Guide.