Winky Lux promotes its Orange You Bright Exfoliator in a new commercial.
The spot, which features a diverse cast of models using the Orange You Bright Exfoliator, urges you to “Awaken the real you with 3 types of vitamin C for skin that feels fresh, smooth, radiant, nourished”.
“Get up & Glow. Orange You. Ready to see the real you?” onscreen lines read throughout the 30-second ad, which ends with the tagline “Clean, kind, cruelty-free” appearing on the screen.
The brand’s Orange You Bright Exfoliator, priced at $28, is formulated with 3 forms of vitamin C, a blend of orange, carrot and sunflower oils, rosemary and rice extracts, as well as lactic acid, and gently polishes, sloughts away dead sking and helps to resurface for a baby-soft glowing complexion. The product, which is clean, vegan, cruelty free and paraben free, improves tone and texture and boosts cell turnover, according to the Winky Lux. The item is available for purchase on the brand’s website and at Target.
The brand’s “Orange You Bright” range also includes a serum that brightens, tightens and smooths skin, and a toner.