NerdWallet Alpaca Commercial

NerdWallet aims to inspire people to unlock their dreams with the smartest financial products for them in one of its latest ads.

The 30-second commercial, titled “Compare Your Way To A Change Of Pace,” features a family of five in their apartment, with one of the children looking through binoculars and seeing only pigeons. As the woman says, sometimes, she wishes her kids had more room to grow and starts using NerdWallet to compare mortgage rates to help house slightly larger pets, things start to change and the boy with the binoculars spots an alpaca on the balcony of another apartment. When she starts comparing investing accounts to expand her portfolio and her horizon, they are transported from their small apartment into a green field, where their new house, with an alpaca in front of it, awaits for them.

“Compare your way there. Find the smartest financial products for you on NerdWallet,” the voiceover says at the end of the commercial, which also sees the tagline “Turn to the Nerds” flashing across the screen.