Online car marketplace heycar has released a new ad to promote its services and highlight that you can order a car directly to their door from the comfort of their home.
Created by Atomic London and directed by J Marlow, the spot features a rapper who inspires a car owner to buy the car wants. The musician points out, through his song – a remake of Hip Hop Hooray by Naughty By Nature
– that with heycar you can buy a car in various ways – online and from a dealership.
The rapper is shown emerging in a cloud of smoke from a delivery truck and then in a car dealership where the dealers are dancing.
The end of the ad sees the customer joined by the rapper and several other people in the customer’s new car.
The campaign debuted on April 4 and is set to run across TV, BVOD, Radio, Social, Digital, and OOH.
“We are incredibly excited about the launch of our new brand campaign, it really feels like heycar as a brand is stepping into a new and exciting phase.
That advert itself perfectly encapsulates everything about the brand, with a relentlessly upbeat and feel-good vibe, and of course – a song that we’re confident will be stuck in peoples’ heads for a long time to come. We can’t wait for this exciting platform to launch, setting the scene for an exciting year for brand activity as we enter this new era for heycar,” Charlotte Ford, head of brand marketing and engagement at heycar, said in a press statement.