Bush’s Beans advertises its Brown Sugar Hickory Baked Beans in a new commercial.
The spot opens with the brand’s mascot, Duke, who is Jay Bean’s dog, asking to roll that beautiful bean footage. At this point, images of a group of people at a BBQ party are shown, with Bush’s Beans taking center stage on the table. As the 2021 single “You Make Me Wanna Dance” by UK-based pop duo Cheap Cuts (feat. Dan Caplen) plays, various objects, such as a barbecue grill that turns into a robot, come to life and start dancing to the rhythms of the catchy tune. “The hussle, the shuffle, you make me wanna dance,” are some of the lyrics of the energetic song.
The commercial ends with the voiceover saying the tagline “Bush’s Baked Beans. The sure side of a good time”.
Besides the Brown Sugar Hickory Baked Beans, customers have many other types of beans to choose from: Savory Beans, Mixed Chili Beans, Organic Black Beans, Baked Beans, Kidney Beans in a Spicy Chili Sauce, Grillin’ Beans – are only some of them, which are “joined” by COCINA LATINA Beans, inspired by regional recipes, available in a variety of flavors, like Frijoles Cubanos, Frijoles A La Mexicana, Pintos A La Diabla, and more.
According to the brand, these beans are “naturally gluten-free and cholesterol-free” and “are picked at the peak of perfection”.
Bush’s Beans range of products also includes Hummus Made Easy, Variety Beans, Latin-Inspired Flavors, Chili Beans & Starters, Grillin’ Beans, Reduced Sodium Beans, Organic Beans, and Limited Edition flavors, like Sriracha, which are “mouthwatering pinto beans slow-cooked in a spicy yet tangy and garlicky Sriracha sauce”.