Vegan dairy brand Silk has released a new ad to promote its Greek yogurt.
The spot features a farmer tasting the new plant-based Silk Greek yogurt while sitting near a tree and find it hard to believe that a yogurt so rich and creamy didn’t require a single cow. As he takes a spoon full, after turning his spoon upside down and seeing that the yogurt didn’t fall off, a cow mooes nearby.
“Silk Greek is thick,” the voiceover says at the end of the 15-second ad, which showcases the Silk Greek range, consisting of three varieties – Strawberry, Lemon and Vanilla.
Made from coconut milk, the brand’s Greek yogurt also contains pea protein, which adds 10 grams of protein per serving.
The Silk jingle is set to the tune of the 2005 song Technologic by French duo Daft Punk, from their third studio album, “Human After All”. The track is available for purchase on Amazon for $1.29.
Another commercial, released earlier this year, in January, which introduces the brand’s almond milk as “Milk of the Land,” shows the production process of the brand’s almond milk and features an original song set to the tune of the same track from Daft Punk.
Silk’s offering also includes Silk Original Pure Almondmilk, Silk Strawberry Dairy-Free Yogurt Alternative, Silk Vanilla Dairy-Free Yogurt Alternative, Silk Sweet and Creamy Almond Creamer.
Silk’s competitors include Good Plants, Alpro (both owned by Danone, which also owns Silk), Chobani, and Go-Gurt.
