Italian beer brand Peroni Nastro Azzurro has launched a new ad campaign, encouraging consumers to “Live Every Moment”.
One of the spots, created by London indie agency Trouble Maker and filmed on the Amalfi Coast by world-renowned film director Emmanuel Cossu (also known for having produced “What Is Love” for Dior with Natalie Portman), features a diverse cast of people celebrating various occasions with a pint of Peroni Nastro Azzurro. Friends on a boat, at a bar by the sea, and in the streets, where they dance and have fun, enjoy the “crisp, refreshing and authentically Italian” taste of Peroni Nastro Azzurro.
“Live Every Moment. Peroni Italia,” the voiceover says at the end of the commercial.
The soundtrack is provided by a song titled “Viva la vita” composed Vapor, which has also composed a track for another ad in the campaign, called “Light up the fire inside”.
The “Live Every Moments” campaign runs across TV, VOD, Cinema, online and OOH and also promotes the Peroni Libera 0.0% and the brand’s partnership with Aston Martin Cognizant F1.
“The world is a different place now and consumers are waiting to be released from the restrictions that they have lived. Our message is one of hope and optimism as the world eagerly anticipates the return of the everyday moments which bring pure joy to their lives. ‘Live Every Moment’ showcases the variety of ways in which Peroni Nastro Azzurro elevates the every day and how its uplifting, refreshing taste – that is full of life, releases passion, flair, and confidence inside of us to live every moment fully,” Richard Ingram, Global Brands Portfolio Director, Asahi Europe & International said in a press statement.