Pepsi has launched a series of new ads to promote its new Nitro Pepsi, the first-ever nitrogen-infused cola.
One of them features the Nitro Pepsi range, consisting of Draft Cola and Vanilla Draft Cola, and highlights that it’s smooth, creamy and delicious.
The soundtrack music is the 2021 single Industry Baby by American rappers Lil Nas X and Jack Harlow. Included on Lil Nas X’s debut studio album, “Montero”, the song is available for purchase on Amazon for $1.29.
Nitro Pepsi was announced earlier this year, in February, and will be available nationwide in newly designed cans in both single-serve and 4-pack varieties, starting March 28.
Fans were able to try Nitro Pepsi “on tap” for the first time beginning March 25 in the Sky Lounge at The High Roller Observation Wheel at THE LINQ Promenade on the Las Vegas Strip.
“Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come,” Todd Kaplan, VP of Marketing Pepsi, said in a press statement.
The brand also informed that Nitro Pepsi is best served cold, ideally without ice, best “hard poured” or fully inverted into a tall glass, and best enjoyed sipped directly from the glass.
