Listerine Cool Mint Man Swishing Before FaceTime Commercial

Listerine advertises its mouthwash in a new commercial, titled “Get Caught Up On Meetings and Chores”.

The spot features a young man who has 30 seconds until his next meeting on FaceTime and takes the opportunity to run to the bathroom and use Listerine Cool Mint for a quick refresh. Wondering what else he can do in 30 seconds, the amount of time he swishes, he comes up with the idea of doing some laundry. Thus, he grabs his dirty clothes and puts them in the washing machine and sets up the washing program. He even has time to pet his dog before rinsing and getting back to his laptop, ready for his video call.

At the end of the commercial, the man says in voiceover that a 30-second swish of Listerine offers 12-hour protection from millions of germs that cause bad breath, plaque, and gingivitis.

The song playing in the commercial is I Got This by Tiger Run.

Research shows that antimicrobial LISTERINE mouthwash kills oral bacteria within 30 seconds for a difference you will notice with continued use. People are advised to use as directed and swish and rinse vigorously for 30 seconds twice daily. Listerine says its products are dentist-backed and research-proven to help irritated, red, inflamed gums, gums that bleed easily, specifically LISTERINE rinse, which helps you have, over time, fewer cavities, less plaque, less tartar, stronger enamel, and fewer germs.