Sharon Stone stars in LensCrafters’ new 2022 omnichannel “Your Eyes First” campaign.
The Golden Globe award-winning actress and producer, who was announced as the face of the brand’s campaign earlier this year, in February 2022, is the protagonist of a TV spot, shot by film producer, writer, and director Jeff Tomsic, that showcases the personalized, elevated experience customers get to experience with LensCrafters, from getting an eye exam to being fitted for new frames with lenses tailored for their vision needs.
The end of the ad sees her walking out of the LensCrafters store with confidence, knowing that the glasses she wears are perfect for her in terms of both vision needs and style preference.
For the campaign, Stone was captured wearing a selection of sophisticated new styles from the new spring designer eyewear collections, including Prada, Dolce & Gabbana, and a special Ray-Ban Round model offered in an exclusive black and silver color combination only available at LensCrafters.
“We are excited to communicate our efforts and offerings with style icon Sharon Stone. The new campaign featuring Ms. Stone will further underscore our brand value proposition that LensCrafters is committed to being the trusted optical retailer for customers and patients that want comprehensive, high-quality eye care and eyewear experience in the communities we serve,” Alfonso Cerullo, General Manager, LensCrafters, said in a press statement.
The campaign is set to run through digital touchpoints within LensCrafters stores, on LensCrafters.com, and across the company’s marketing channels.