INFINITI presents the INFINITI QX50 as a luxury SUV that doesn’t come with a driver’s seat, but with a seat designed around you, in its latest commercial.
“In most cars, this is a driver’s seat. In the INFINITI QX50, this is Liam’s seat,” the voiceover says in the 50-second ad, which features the man getting into his car on a rainy day and having his seat adapting to his needs and preferences. The narrator points out that the seat is distant from the wheel, yet close to the action. Warm, but not too hot,” and ensures viewers, at the end of the video, that INFINITI got a seat for them, too.
The soundtrack music is the 2019 single Lalala by American producer Y2K and Canadian rapper bbno$. The track, which became viral on TikTok, is available for purchase on Amazon for $1.29.
The INFINITI QX50 features standard synthetic leather upholstery, eight-way power-adjustable front seats, and a leather-wrapped steering wheel. Customers can opt for genuine leather or semi-aniline leather upholstery, heated and ventilated front seats, heated rear seats, a heated and power tilt-and-telescoping steering wheel, and rear-window sunshades.