Coca-Cola has launched a new ad campaign, called “Love What You Love”, for its Diet Coke variant.
The TV spot features a woman who, after putting on a pair of roller skates and taking a sip of Diet Coke, is transported from a bustling street into a fantasy world, where the streets are empty and she roller skates, glides across pavement edges, and even flies up in the air, with her can of Diet Coke in hands.
The soundtrack music is a cover of the 1951 iconic song “It’s, Oh, So Quiet”, first recorded by American singer Betty Hutton.
The campaign, which – according to a press statement – “celebrates individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love, staying true to doing things their own way,” also includes an exclusive London Fashion Week on-pack partnership in Great Britain, as well as out of home showcasing the hands of style-enthusiasts holding an iconic can, with the imagery bringing to life unexpected things they boldly love, social, digital, PR support and POS activation.
