Cadillac urges people to pursue their boldest ambitions in a new commercial.
“Make this year your year in a Cadillac. Shine your brightest everywhere you go. Keep challenging yourself, but remember to celebrate. And set the pace for everyone else to follow. Because in a Cadillac only the exceptional awaits,” the voiceover says in the 30s-second ad, which showcases the Cadillac XT6, the CT5 and the Escalade.
At the end of the commercial, which is scored by “Nobody Speak” by DJ Shadow feat. Run The Jewels, the voiceover urges viewers to visit a Cadillac showroom and start their year in style.
“Be Iconic. Cadillac” onscreen lines flash across the screen.
Cadillac is known for having partnered with Timothée Chalamet and Winona Ryder to star in its new campaign for the all-electric Cadillac LYRIQ, as well as with Oscar and Emmy Award-winning actress turned filmmaker Regina King, who has become a brand ambassador for the 2021 Escalade in the “Never Stop Arriving” campaign.
