Cadillac showcases the 2023 All-Electric Cadillac LYRIQ in a new commercial, highlighting that Fortune favors the fearless.
The spot features a diverse cast of models clad in eccentric, colorful outfits, going near the all-electric Cadillac LYRIQ to charge it, while onscreen lines urge viewers to be brave, uncompromising, authentic, original, extraordinary, and electrifying.
The commercial, which ends with the tagline “Be Iconic” flashing across the screen, also informs that Cadillac is taking orders for the car at the brand’s website and at Cadillac dealers starting May 19.
The soundtrack music is the 2021 single “Memo” by Pineapple House, from the album “D.Q.Y.D.J [Explicit]”. The song is available for purchase on Amazon Uk for £0.99.
The 2023 Cadillac LYRIQ features an estimated range of over 300 miles with a full charge, a spacious interior with a lined “jewelry box,” a sliding drawer and generous bins, a bold yet practical center console, an artfully integrated 33″ diagonal Advanced LED display that curves toward the driver in a single continuous screen, Cadillac-exclusive AKG Studio 19-speaker audio system, next-generation Active Noise Cancellation, and ambient lighting.
In terms of safety, the EV boasts a suite of standard driver-assistance features including Automatic Emergency Braking, Forward Collision Alert, Front Pedestrian Braking, Safety Alert Seat, Rear Park Assist, HD Rear Vision Camera, and more.