Toyota Australia showcases its All-New LandCruiser, highlighting that, whether you’re heading off-road or towing a heavy load, you can depend on the LandCruiser 300 to drive you home.
The 30-second ad features a diverse cast of LandCruiser owners who traverse all parts of Australia and sing an anthem whose lyrics are as follows: “If I’m up in parts unknown, the land of bush, dirt, and stone, and if it’s weeks since a shower, I need help within the hour. There’s something I’ll tell you for sure, not a lie, it’s almost law, this LandCruiser drives us home”.
The automaker’s new campaign, created by Saatchi & Saatchi Australia and set to roll out across broadcast, digital, OOH, print, CRM, sponsorships, radio, and in-store, also aims to shine a spotlight on the heritage of the LandCruiser in Australia, including the important role they have played in exploring, and helping to build the country.
“What better way to honor and celebrate our diverse drivers, who have made LandCruiser a 4WD legend, than with their very own anthem. An anthem that encourages them to get out there in their LandCruiser again. We wanted something that, like the LC, would bring a smile to our drivers’ faces and be sung by all ages, throughout the ages,” Andrew Wearing, Senior Manager, Brand Management & Communications, Toyota Australia, said in a press statement.