Lloyds Bank Black Horses Galloping Through Town Advert Song

Lloyds Bank have released a new advert, that brings their iconic black horses into the heart of daily life, demonstrating the bank’s continued commitment to families, businesses, and communities across Britain.

The 60-second spot, created by Adam & Eve/DDB, features a diverse cast of people in everyday situations, such as getting in the car to go to work, having a coffee in a coffee shop, and walking the dog, witnessing the galloping of the iconic black horses through their town. A curly-haired girl with braces caresses one of the horses’ head before they all leave, while in the background an orchestral model of Calvin Harris & Rag’n’Bone Man’s 2019 hit single “Giant”, recorded with the London Symphony Orchestra, plays.

The bank’s new “Drumbeat” campaign, which debuted on February 19, runs across TV, video on demand, cinema, out of residence, digital out of residence, digital, and social.