Fielmann Group, one of the largest optical groups worldwide and market leader in Central Europe, promotes its glasses in a new commercial, that aims to illustrate the self-confidence feeling you get when wearing Fielmann glasses.
The spot, titled “My glasses. My super power,” features a young boy rocking Fielmann glasses and a dinosaur T-shirt as he enters a ballet class and starts dancing to the rhythms of the iconic “Scatman” by Scatman John. Despite the stares, he continues to bust his dance moves until some of the girls in the room start dancing too.
“Show strength” an onscreen line reads at the end of the 50-second video.
Earlier this year, on January 5, Vuzix, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, announced a collaboration with the Fielmann Group and TeamViewer to provide frontline workers with customizable wearable options for Vuzix smart glasses. This will be made possible thanks to fashion friendly smart glasses frames from Fielmann. Vuzix and TeamViewer demonstrated purpose-built fashion friendly smart glasses frames from Fielmann with TeamViewer Frontline running on Vuzix smart glasses at CES 2022 from January 5th to 7th at the Vuzix booth.