Hargreaves Lansdown highlights, in its latest ad campaign, that investing should be and can be for anyone, anytime and anywhere, and that investing with Hargreaves Lansdown is a safe and confident way to build a better financial future.
Created by Mccann Demand, the advert aims to illustrate how dreams of Hargreaves Lansdown users, such as a new house extension, a child’s university education, and a safari trip, come to life through larger than life, real and CGI neon installations.
The individuals are shown investing with Hargreaves Lansdown and seeing their goals reached, while in the background the song “Color Decay” by Icelandic singer-songwriter Júníus Meyvant plays. The track is included on his 2016 album “Floating Harmonies” and is available for purchase on Amazon for $0.89.
“For over 40 years, we’ve helped people invest for a better future. Switch your money on with Hargreaves Lansdown,” the voiceover says at the end of the advert.
The campaign will be running across TV, BVOD, DOOH, Online video and social until the end of April 2022.
Ciara O’Meara, Creative Director & Managing Partner at McCann Demand said: “Hargreaves Lansdown has such a fantastic service that enables anyone to invest with confidence. To celebrate them being in business for over 40 years we really wanted to bring to life their ‘Switch your money ON’ line in a more tangible and epic way.”
