Gucci has launched the film for its Spring/Summer 2022 “Love Parade” campaign, envisioned by Alessandro Michele, which aims to portray the modern myth of cinema through a sequence of obsessions and desires.
The spot, filmed in LA, features Beanie Feldstein, Jared Leto, Squid Game star Lee Jung-jae, Chinese actor Deng Lun, Chinese model Liu Wen, Miley Cyrus, and Snoop Dogg celebrating the ritual of the banquet during a Hollywood night of feasting, giving themselves to a liberating symposium that slides into the Dionysiac ritual of dancing.
GG-logo activewear, tropical souvenir-inspired jackets and shirts, and soft pink satin, double-breasted suit finished with multiple floral corsages are among the pieces showcased throughout the video.
The soundtrack music is Venus In Furs by The Velvet Underground.
Alessandro Michele’s GUCCI 100 collection entitled “Love Parade”, debuted live along Hollywood Boulevard in November 2021. At the event, over 100 models emerged from the TCL Chinese Theatre. Among the celebrities who walked in the show are Jared Leto, actors Jodie Turner-Smith, Jeremy Pope, Macaulay Culkin, Kodi Smit-McPhee, multiple musicians, Black Lives Matter activist Janaya Khan, and filmmaker-writer Miranda July.