E*TRADE has dropped a new commercial to encourage people to invest.
The spot features the E*TRADE baby near a remote cottage in the mountains, who lives off the grid, being visited by a couple of corporate employees, dressed in suits, who tell him, with no introduction at all, that the world needs him back. The toddler says he’s retired, but the woman points out that people have their money just sitting around, doing nothing. “That’s bad, they shouldn’t do that,” says the baby, who is not impressed either by the fact that people are getting crushed by inflation. However, when he hears that people are taking financial advice from memes, the E*TRADE baby is ready to grab his onesies and join the two in the city by helicopter.
The end of the commercial sees another baby as the helicopter pilot telling his “old friend” that it’s good to have him back. The latter urges his pal to keep his eyes on the road as Britney Spears‘ hit single “Oops!… I Did It Again” starts playing.
The commercial ends with the voiceover saying “Welcome to a new chapter in investing” and adding the tagline “E*TRADE. Now from Morgan Stanley”.