Zaxby’s promotes its new Garlic Blaze sauce in a hilarious commercial, that pays homage to the viral Guy on a Buffalo video series by band Jomo and the Possum Posse.
Titled “Guy on a Buffalo Wing” and directed by Kiran Koshy, the ad features a long-haired man (Kyle Glenn) riding a literal huge Buffalo Garlic Blaze Boneless Wing in nature, when he stumbles upon a plate of Zaxby’s new Buffalo Garlic Blaze boneless wing meal. In the kooky cut-rate forest he meets bobcats, squirrels, a hedgehog that becomes his best friend, as well as a sly fox, that manages to steal his meal. However, the cowboy’s new friend has the same meal in a tree and they get to enjoy it together with the other animals.
The commercial, which features a new track titled “Guy on a Buffalo Wing”, written and performed by Jomo and his posse, ends with an appearance from the original Buffalo bro Rick Guinn.
The spot premiered on ESPN during Monday’s NCAA championship football game and shorter versions will also air regionally during Super Bowl 56.
