Walkers celebrates its status as “Britain’s Most Loved Crisps” in a new advert.
The spot features a diverse cast of people of different ages and walks of life, grabbing various Walkers crisps from their bags on all kinds of occasions. Shot from the bag’s perspective, the video shows the individuals at home, at work or outside, munching their favorite chips as they are or with sauce, and even in a sandwich.
The commercial showcases Sensations Thai Sweet Chili, Walkers Smoky Bacon, Walkers Crispy Roast Chicken, Walkers Max Paprika, Walkers Monster Munch, Walkers Oven Baked with Salt & Vinegar, and Walkers Ready Salted.
The soundtrack music is the iconic “It Must Be Love”, performed by Madness.
The song, included on the band’s “Complete Madness” album, is available for purchase on Amazon for £0.99.