Target Commercial – What We Value Most Shouldn’t Cost More

Target Commercial - Tomatoes in Bowl

“No matter what you come to Target for, it’s easy to leave with more of what you value.” This is the idea behind the latest Target commercial, which highlights that “What we value most shouldn’t cost more”.

“Come in for workout gear, leave feeling empowered. Come in for snack time, leave more fulfilled. Because when you shop at Target you leave with what you value most, like healthy foods for your family and brands that lift out communities. At Target, the things that matter are always within reach,” the voiceover says throughout the 30-second ad, which features women working out and running in workout gear, children eating healthy snacks, and families around the table, enjoying delicious food. Several brands, including BLK & BOLD brand, are also featured in the ad.

The first ad in the campaign, which debuted in May 2021, featured the song “Colors” from the Grammy-winning band Black Pumas.

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