Pandora showcases its new padlock and key charms in this year’s Valentine’s Day commercial, which urges viewers to unlock their love with a Valentine’s Day gift from Pandora.
The ad features a diverse cast of couples showing the various ways this Pandora piece can be worn. Thus, the padlock can be worn around the neck as a pendant or as a charm on the bracelet, and the key to the pacdlock can be carried by the partner.
According to the brand, this piece is inspired by the locks placed on bridges by lovers around the world, and can also be styled with new heart charms, the ultimate symbols of unconditional love.
The song used in the commercial is the 2015 single I’m In Love by Jean Luc Leonardon & Eric Starczan & Christophe Deschamps & Vincent Perrot & Jennifer Jordan. Included on the 2015 album “The Vintage Soul Era,” the track is available for purchase on Amazon for $1.29.