CHANEL showcases its new COCO CRUSH fine jewelry collection in a new commercial, that carries the tagline “Some Encounters You Wear Forever”.
The ad features Korean singer and CHANEL ambassador JENNIE, Adesuwa Aighewi, Giedre Dukauskaite, Cristiano Palmerini and Matthew Bell rocking pieces from the line-up, which “combines strength and delicacy, simplicity and density, softness and rigour,” according to the brand. Adesuwa Aighewi, for instance, wears a COCO CRUSH ring in white gold set with diamonds and COCO CRUSH earrings in BEIGE GOLD set with diamonds. Other creations include a necklace in the form of a “C,” hoop earrings. The COCO CRUSH creations feature the quilted motif, an emblem of the House since 1955.
Designed by the CHANEL Fine Jewellery Creation Studio at 18 Place Vendôme, each COCO CRUSH piece is hand-polished and set to perfectly reflect light. The collection is available for purchase at the brand’s website.
The song used in the ad is “Oh!” by Australian-born singer-songwriter Michaela Maree Gehrmann, who performs as Micky Green, from her 2007 album, “White T-Shirt”.